I've always had a thing for fashion. From a young age, I was constantly searching online for the newest styles of bracelets, necklaces, and rings but was never in the financial position to be paying what most of the premium brands were charging. I became very frustrated with the high mark-ups of a jewelry brand and started looking into manufacturing my own line of accessories. I started by getting in touch with a few manufactures, telling them that I wanted to create affordable premium jewelry with an elegant, minimalist approach to the design. It was important to maintain the quality while keeping the cost down, making this line of jewelry accessible to everyone. After a few months, I was shown the first few mock-ups and I couldn't wait to bring them to market. Being somewhat familiar with the digital space, I decided to sell the premium rings online. This has allowed us to keep overhead costs down as well as manage the price of our items instead of retailers charging a premium to cover their margins. All in all, choosing to sell our jewelry online has been a substantial factor in achieving our goal of providing premium jewelry at an affordable price.